TVS Motor Company Limited has set the automotive world abuzz with the unveiling of the TVS Apache RTR 310 in Bangkok, Thailand. The company’s shares have responded positively to this exciting development, with a nearly one percent rise to Rs 1,486 in early trade on September 7, 2023. This remarkable sports bike is set to revolutionize the 2-wheeler market, offering a blend of power and cutting-edge technology.
The TVS Apache RTR 310 is built on the same platform that TVS has co-developed with the renowned German automaker, BMW. This platform has already given birth to the successful G 310 R, G 310 RR, and G 310 GS models. Now, the TVS Apache RTR 310 joins this prestigious lineup, showcasing the prowess of this collaboration.
This latest addition to the TVS family isn’t just confined to the Thai market; it’s set to make waves both domestically and in overseas markets. The company confirmed this ambitious expansion plan in an exchange filing on September 6. With a competitive ex-showroom price of Rs 2.43 lakh, the new TVS Apache is poised to entice riders worldwide.
The new TVS Apache boasts two eye-catching color options: Arsenal Black and Fury Yellow. These choices not only add to the bike’s visual appeal but also align with the preferences of a diverse range of riders. It’s evident that TVS has meticulously crafted this motorcycle, not just for performance enthusiasts but also for those who appreciate style.
TVS Apache RTR 310 Taking on the Competition
In the Indian market, the TVS Apache RTR 310 will go head-to-head with some formidable rivals, including the BMW G310 R, KTM 390 Duke, Bajaj Dominar 400, Harley Davidson X440, and Triumph Speed 400. With its impressive specifications and attractive pricing, it’s all set to make a bold statement in this fiercely competitive segment.
Sudarshan Venu, Managing Director of TVS Motor Company, expressed his excitement about the TVS Apache RTR 310, stating, “With the TVS Apache RTR 310, we’re taking our engineering to a whole new level, offering enthusiasts a motorcycle that’s not only powerful but also brings together different technologies to give a unique riding experience. This motorcycle is positioned to be the flagship product for many global markets including India, Europe, LATAM, and ASEAN.”
According to news report, TVS Motor’s recent sales figures paint a picture of a company on the rise. In August 2023, they registered a sales growth of four percent, with a total of 345,848 units sold, compared to 333,787 units in the same period last year. Two-wheelers, in particular, witnessed an impressive five percent growth, recording sales of 332,110 units in August 2023, compared to 315,539 units in the same period last year.
In the electric vehicle (EV) sector, TVS Motor is making significant strides. In August, the company reported a remarkable 40 percent uptick in EV sales, with 14,584 units of its affordable iQube sold, pushing their total past the 1.5 lakh mark for the month. This surge in sales has also boosted TVS’ EV market share, making it the second-largest player in the market, trailing only behind Ola.
The new TVS Apache launch marks a significant milestone for TVS Motor Company, signaling its intent to capture both domestic and international markets. With strong sales figures and a growing presence in the EV sector, TVS is positioning itself as a major player in the ever-evolving world of two-wheelers. As riders await the arrival of the TVS Apache RTR 310, the excitement in the automotive world continues to build.
Frequently Asked Questions (FAQs) About the new TVS Apache RTR 310
1. What is the TVS Apache RTR 310?
The TVS Apache RTR 310 is a new sports bike launched by TVS Motor Company in collaboration with BMW. It’s designed to offer a unique blend of power and cutting-edge technology.
2. What is the price of the TVS Apache RTR 310?
The ex-showroom price of the TVS Apache RTR 310 is Rs 2.43 lakh.
3. What are the color options available for the TVS Apache RTR 310?
The TVS Apache RTR 310 is available in two striking color options: Arsenal Black and Fury Yellow.
4. Which markets will the TVS Apache RTR 310 be available in?
TVS Motor Company plans to launch the TVS Apache RTR 310 in both domestic and overseas markets, including India, Europe, LATAM, and ASEAN.
5. How does the TVS Apache RTR 310 compare to its competitors in the Indian market?
The TVS Apache RTR 310 will compete with motorcycles like the BMW G310 R, KTM 390 Duke, Bajaj Dominar 400, Harley Davidson X440, and Triumph Speed 400 in the Indian market, offering competitive specifications and pricing.
6. What did Sudarshan Venu, Managing Director of TVS Motor Company, say about the TVS Apache RTR 310?
Sudarshan Venu stated that the TVS Apache RTR 310 represents a leap in engineering, offering a powerful and technologically advanced riding experience. It is positioned as a flagship product for multiple global markets.
7. How has TVS Motor Company performed in terms of sales recently?
In August 2023, TVS Motor reported a four percent growth in sales, with a total of 345,848 units sold. Two-wheelers saw a five percent growth, with 332,110 units sold.
8. What is TVS Motor Company’s position in the electric vehicle (EV) market?
TVS Motor has seen a significant uptick in EV sales, with a 40 percent increase in August. They have crossed the 1.5 lakh sales mark in the EV segment, now holding a 25 percent market share, making them the second-largest player after Ola in the EV market.
9. When will the TVS Apache RTR 310 be available for purchase?
The article doesn’t specify a precise release date. Potential buyers should stay tuned for announcements from TVS Motor Company regarding the bike’s availability.
10. Where can I find more information about the TVS Apache RTR 310?
For the latest updates and details about the TVS Apache RTR 310, you can visit the official TVS Motor Company website or contact authorized TVS dealers in your region.
