BTS’ Jungkook has amassed an immense global fan base, always eager for a glimpse into his life and style. Not only a musical sensation, but he’s also a trendsetter, propelling various local brands to unprecedented heights. The impact of his choices on popular products is nothing short of astonishing, often resulting in items going out of stock in record time.
From fabric softeners to cups, anything endorsed by Jungkook becomes an instant hit among his devoted fanbase. A simple endorsement from the K-pop idol can lead to a remarkable surge in sales, as demonstrated when he wore a co-ord set by a local designer brand during a live stream in 2021, causing a sales explosion and earning the brand an invitation to Seoul Fashion Week.
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Jungkook’s journey to stardom commenced at the tender age of 15, making him one of the youngest K-pop stars to skyrocket to fame even before reaching the age of 18. Over the past decade, he and his bandmates have risen to become some of South Korea’s most celebrated stars, commanding a massive following worldwide.
Beyond his music career, Jungkook serves as an ambassador for several luxury brands, including the renowned Calvin Klein. It’s no surprise, given his ability to turn everyday items into must-haves. His endorsement of Downey fabric softener, a seemingly ordinary choice, led to the company’s two-month stock being sold out overnight. Even his preferred drink, Kombucha, and his Calvin Klein ensemble flew off the shelves within days.
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BTS’ Jungkook Fashion Influence
In 2021, during a Weverse livestream, BTS’ Jungkook sported a khaki knit shirt, igniting a fashion frenzy among his fans. Discovering the shirt hailed from Seoul and New York-based genderless clothing brand F8ke Chemical Club by Park Jeong Eun, fans rushed to make purchases. The brand, with a mere 759 Instagram followers at the time, experienced a remarkable overnight sell-out of its limited edition stock, thanks to Jungkook’s influence.
Since then, the F8ke Chemical Club brand has garnered support from various K-pop idols, further solidifying its place in the industry. Influential figures like MONSTA X’s Minhyuk and Joohoney, DKZ’s Jaechan, Wonho, and GOT7’s Jay B have all donned the brand’s clothing for cover shoots, amplifying its reach and influence. With over 11,600 followers on Instagram, the brand expresses enduring gratitude to Jungkook for the significant boost.
Now, F8ke Chemical Club is set to make waves at Seoul Fashion Week, courtesy of an exclusive invitation. Jungkook’s undeniable influence as the “sold-out king” is unequivocal, solidifying his position as a trailblazer in the fashion world. As his impact continues to resonate, fashion enthusiasts eagerly await what trend he’ll set next.
